I have extensive experience designing static and animated emails, email banner and social media post for IG, TikTok and META using seasonal collateral such as plates, PDP and editorial photography. On a daily basis I collaborate with the photography, editorial and marketing teams, adding relevant and up to date product information in order to meet business needs. I have an excellent understanding of social media aspect ratios and requirements, splicing and formating emails appropriately for email marketing platforms. As well as design skills, I have extenisve Mail Chimp experience, creating and scheduling emails.
A text only animation for an IG Reels post advertising our hoiday gift promotions. The animation has animated text and swiping slides.
IG Reels animation promoting the Ellie faux fur tote in multiple colours.
I designed a series of Cyber Monday IG Reels animations with various typographical and product movements to showcase and emphasise the Cyber Monday sale.
This Reels animation is a carousel style animation - moving bags and animated text with a pulsing price point to draw attention to the on sale price.
A Reels animation I created as part of a series of promotional animations for several different styles of bags and text only promos.
This is a film reel style animation with animated text for IG reels promoting our Dumpling and Kate Spade signature bags.
A text only animation for an IG post advertising our hoiday gift guide experience. This is an example of one of a series of posts.
A TikTok animation focusing on the color range of our newly released bag, The Dumpling for the spring 2024 campaign. This was one of a series of posts.
I designed a series of I post showcasing our bestsellers using evergreen brand codes and PDP product relating to the promotion. These assets were also created as 1:1 assets for META.
I designed an email around the Valentine's season to promote various red bags,using a marketing request to reference the Taylor Swift tour 'The Red Era'. Leveraging and combining celebrity and social media. The smaller banner I create for our 2023 campagin promoting the newly release heart bag.
These are two creative examples i designing around back to School and Spring campaigns for 2023. The main sales message for both was the 70% off discount, advertising the same promotion in very different styles.
I designed this Valentine's email to showcase our heart and season product using imagery and gifting messaging.